Create Compelling Job Adverts - top 10 tips for engineering job roles

A well-written written can make a huge difference in the competitive job market when it comes to attracting the best candidates for engineering, technical and sales positions. These roles often require a specific blend of skills and experience, so crafting a clear and enticing advert is crucial. Here at Precision People, we aim to help you find the best candidate for your vacancies. 

Creating a compelling job advert is crucial to attract top talent, especially for specialist technical and engineering roles.  

Here are 10 tips to help you craft an engaging and effective job advert:

  1. Catchy Job Title: Use a clear and specific job title that includes relevant keywords. Instead of just "Production Manager," go for "Engineering Production Manager" or "Production Manager - Engineering Sector."

  2. Engaging Introduction: Start with a compelling opening that highlights why your company is a great place to work. Mention any unique selling points, like innovative projects, a great work culture, or growth opportunities.

  3. Clear Job Description: Provide a detailed yet concise description of the role. Outline key responsibilities and make it easy to understand what the day-to-day tasks will be.

  4. Required Skills and Qualifications: List the essential skills and qualifications needed for the job. Be specific about technical skills, experience levels, and any necessary certifications.

  5. Company Overview: Briefly describe your company, its mission, values, and what sets it apart from competitors. Candidates want to know who they might be working for.

  6. Team and Culture: Give insights into the team the candidate will be working with and the company culture. Highlight any team activities, company events, or community involvement that reflects a positive work environment.

  7. Career Development: Emphasise opportunities for growth and professional development. Mention any training programs, career paths, or potential for promotion.

  8. Compensation and Benefits: Be transparent about the salary range and benefits package. Include perks like flexible working hours, health insurance, bonuses, or any other incentives.

  9. Location and Work Environment: Provide details about the job location, work environment, and whether there's an option for remote work or flexible hours. Mention any amenities or benefits related to the location, such as free parking or nearby public transport.

  10. Call to Action: End with a strong call to action. Encourage potential candidates to apply and explain the next steps. Include clear instructions on how to apply and what to include in the application.


Job Title: Engineering Production Manager

Introduction: Are you passionate about leading production teams in a dynamic engineering environment? Join our innovative company where you'll work on exciting projects and have plenty of growth opportunities!

Job Description: As our Engineering Production Manager, you'll oversee daily production operations, ensuring that our high standards for quality and efficiency are met. You'll lead a talented team, manage production schedules, and collaborate with other departments to drive continuous improvement.

Required Skills and Qualifications:

  • Bachelor's degree in Engineering or a related field
  • 5+ years of experience in production management within the engineering sector
  • Strong leadership and team management skills
  • Proficiency in production planning software

About Us: At XYZ Engineering, we are committed to innovation and excellence. Our team is dedicated to creating cutting-edge solutions that make a difference. We value creativity, teamwork, and a passion for technology.

Team and Culture: You'll be joining a supportive and energetic team that values collaboration and continuous improvement. We regularly host team-building activities and encourage a positive work-life balance.

Career Development: We believe in investing in our employees. You'll have access to ongoing training programs, career advancement opportunities, and the chance to work on groundbreaking projects.

Compensation and Benefits:

  • Competitive salary: £45,000 - £55,000
  • Comprehensive health insurance
  • Performance bonuses
  • Flexible working hours

Location and Work Environment: Our state-of-the-art facility is located in Leicester, easily accessible by public transport and with free on-site parking. We offer a comfortable and modern work environment with the latest technology.

Call to Action: Ready to take your career to the next level? Apply now by sending your CV and a cover letter to We can't wait to hear from you!

By following these tips, you can create job adverts that attract qualified and motivated candidates, making your hiring process more effective and efficient.

When writing a job advert it's important to highlight the impact of the role. Rather than simply listing generic duties, emphasise how the candidate will contribute significantly to the company's success. This approach not only showcases the importance of the role but also makes it more attractive to potential applicants by showcasing the value they will add.

Additionally, workers often seek a place where they can thrive, not just a job. Showcase your company culture by describing the team dynamic, work environment, and professional development opportunities. Highlighting these aspects can make your company more appealing to candidates who are looking for a supportive and growth-oriented workplace.

Alongside this, tailor your language to the specific field to attract the right audience. Emphasise technical expertise for engineering roles and highlight the ability to translate complex concepts into clear customer communication for technical sales roles. Use relevant industry keywords to improve visibility during online searches. Focus on achievements rather than duties and highlight attractive benefits like flexible working arrangements, competitive pension schemes, or unique perks. Use action verbs to create excitement and be clear about the required skills and experience. By following these guidelines, you can create job adverts that not only attract but also engage the best talent.

For more help filling your vacancies, get in touch with our team at Precision People today. Call 0116 2545411 or email

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1st May